Deloitte
2009 Tribalization of Business Study - Transforming companies with communities and social media.
About the 2009 Tribalization of Business Study.This study was conducted by Deloitte,Beeline Labs and the Society for New Communications Research We employed an online methodology among 400+ companies that have created and maintain online communities
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http://www.deloitte.com/assets/Dcom-UnitedStates/Local%20Assets/Documents/TMT_us_tmt/us_tmt_TribofBusFlipBook_100609.pdf
IPRESSROOM
Essential Online Public Relations and Marketing Skills.
The 2009 Digital Readiness Report is intended to help public relations, corporate communications and marketing professionals better understand and appreciate how organizations are integrating online communications into their business practices.
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http://www.ipressroom.com/pr/corporate/document/ipr_2009_Digital_Readiness_final.pdf
beelinelabs
S o c i a l M e d i a M o n i t o r i n g ,E ngagement & Measurement.
Given the constant drumbeating from analysts and thought leaders about the need to monitor social media to manage reputation and glean consumer insights, we were surprised to find few consistent best practices among companies.
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http://www.beelinelabs.com/downloads/wp-content/uploads/papers/SMMEM.pdf
beelinelabs
Social Media 10 x 10:10 things to know about 10 important
Here’s a simple truth: Social media has the power to humanize business,opening up new ways for people to come together to create value, change,community, fulfillment, innovation and belonging.
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http://www.beelinelabs.com/downloads/wp-content/uploads/papers/SM10x10.pdf
nielsen
Global Faces and Networked Places A Nielsen report on Social Networking’s New Global Footprint
How social networks are creating
a potentially transformational
change in consumer behaviour
Social Networking has been the global
consumer phenomenon of 2008.
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http://blog.nielsen.com/nielsenwire/wp-content/uploads/2009/03/nielsen_globalfaces_mar09.pdf
People SWG
I cambiamenti promossi dai social network in Italia
Facebook & co. stanno cambiando il modo di rapportarsi della gente con le comunità in
cui vivono
b2b@b2b.it
http://www.diarioaperto.it/blog/wp-content/uploads/2009/10/diarioaperto2009_sintesi.pdf
Arketi
The Outlook for Business-to-Business Technology Marketing in 2010
The Outlook for Business-to-Business Technology Marketing in 2010 Want to know what's top of mind this year for high-tech CMOs? Our latest white paper will tell you.
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http://arketi.com
Anderson
Anderson Analytics MENG 2010 Trend Report Final
Overall marketing executives are more likely to rely on internal employees for their social media initiatives than any outside firms
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http://www.scribd.com/doc/27877001/Anderson-Analytics-MENG-2010-Trend-Report-Final
Marketo
The Definitive Guide to Social Media
This new guide offers valuable insight from innovative thought leaders and provides best practices for utilizing social media marketing applications effectively.
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http://www.marketo.com/b2b-marketing-resources/social-media-definitive-guide.php
Roberto Marmo
Promuoversi con i Business Social Network
Avere un network di conoscenze ben costruito è una marcia in più per garantirsi un posto di lavoro, nuovi clienti, trovare un esperto, altre opportunità di business
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http://www.robertomarmo.net/libro-business.html